Founder-led creative studio

Creative work people notice.Systems that keep it moving.

Rae & Riel helps brands create consistent content, build active communities and run the creative work behind them more smoothly.

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Content ProductionSocial & CommunityContent RepurposingCreative OperationsSOPs & Workflows

Zeedz

Client

Marketing, social and Discord community systems for a Web3 game.

Streamiverse

Client

Recurring social content across copy, branded graphics and short-form video.

Community Systems

Onboarding, roles, rewards and engagement systems for active communities.

Good morning!

Retatrutide

Log dose

Today’s PlanNAD+ · 5:00 PM

Peppy Diary

Founder project

Product, brand and systems.

Selected work

Client work and founder-built products across content, community and creative operations.

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Zeedz

Client

Marketing, social and Discord community systems for a Web3 game during a major growth period.

55K+ downloads600K+ visits

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Zeedz October stats showing 55K app downloads and 600K website visits

Streamiverse

Client

Recurring social content across copy, branded graphics and short-form video.

View case study →

Streamiverse international donations social content

Community Systems

Selected work

Onboarding, roles, rewards and engagement systems built for active Discord communities.

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Discord community economy and reward system example

Crystale

Client

Social content and Discord community support for a Web3 project.

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Peppy Diary

Founder project

A mobile-first product spanning product strategy, UX, brand and content.

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Good morning!

Retatrutide

Log dose

ClientQuest

Founder project

A client portal for clearer approvals, handoffs and project visibility.

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CLIENT OPERATIONSBrief.
Review.
Approve.Workflow + product system

What we work across

Strong output works better when the system behind it works too.

Client case study

Zeedz

Marketing, social and Discord community systems for a Web3 game during a major launch and growth period.

55K+ app downloads during Rae’s engagement

Content & campaigns

Launch communications, social content, milestone updates, contests and participation-led campaigns.

Community

Day-to-day communication, onboarding, events and community engagement.

Community systems

Levels, gated access, rewards, progression and customized bot interactions.

View full case study → View Zeedz on X ↗ Instagram ↗

Introducing Sproutz, the Zeedz Discord currency — Community reward system launch

Behind the community

Systems that gave people reasons to keep participating.

Reward loops

Activity connected to rewards and access.

Progression

Levels, roles and gated spaces made participation visible.

Activation

Contests, quests and limited-time campaigns created new reasons to return.

Client work

Streamiverse

Recurring social content across copy, branded graphics and short-form video.

CopyGraphicsShort-form video

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View Reel on Instagram ↗ View post on X ↗ View Streamiverse on Instagram ↗

Streamiverse social graphic about international donations — Product feature content · graphic + copy

Streamiverse wallet social graphic — Wallet feature creative

Streamiverse multi-platform command center social graphic — Multi-platform feature creative

Streamiverse streamer of the week social graphic — Community-facing recurring content

Streamiverse social graphic outlining streaming features and rules — Recurring platform education content

How we can help.

Flexible creative support for teams that need consistent output and cleaner ways of working.

Content Production

Copy, graphics and short-form video for recurring content.

Social & Content

Planning, calendars, campaigns and day-to-day publishing.

Community Systems

Onboarding, engagement, events, progression and retention.

Content Repurposing

Turn one strong source into useful platform-ready content.

Creative Operations

Briefs, calendars, handoffs and approvals that keep work organized.

SOPs & Workflows

Clear documentation and repeatable processes your team can actually use.

Rae & Riel

A founder-led studio built around strong creative work and the systems that support it.

Led by Rae, the studio works across content, social, community and creative operations. Clients get direct senior involvement, thoughtful execution and processes designed to make recurring work easier to manage.

10+ yearsCommunity, social & digital work100%Upwork Job SuccessFounder-ledDirect collaboration from strategy through execution

$30K+ earned through Upwork, alongside direct client work.

Start a project

Need good creative work to happen more consistently?

Tell us what you’re working on, what you need help with and where Rae & Riel can plug in.

Tell us about your project

Founder-led, working with clients worldwide.