Content & Social
Campaign copy, launch announcements, milestone updates and recurring community-facing content.
Client work · Marketing & Community
Zeedz
Marketing, social, growth and Discord community systems for a Web3 game during a major launch and growth phase.
Rae Natividad · Marketing & Community
55K+app downloads
600K+website visits
#1free game in Germany
RoleMarketing & Community
ScopeSocial · Growth · Campaigns · Discord
ChannelsDiscord · X · Instagram
FocusLaunch momentum & retention
The challenge
More than posts. The project needed momentum.
Zeedz needed clear communication around launches and updates, consistent activity across social and Discord, and community experiences that gave players reasons to keep participating after the initial excitement.
The work connected content, campaigns and community mechanics so each part supported the others.
What I handled
Strategy through execution.
Campaigns & Activations
Contests, giveaways, quests and participation-led ideas built around clear mechanics and rewards.
Discord Community
Announcements, engagement, onboarding, events, channel structure, support and day-to-day communication.
Community Systems
Levels, gated access, reward loops, role progression and customized bot interactions.
Selected campaign work
Campaigns built to give the community something to do.
Results, reward systems and participation-led campaigns from the engagement.
October growth milestone55K+ app downloads · 600K+ website visits
SproutzDiscord reward economy
Race to 25 FriendshipGameplay-linked community activation
Zeedz LegendzUGC-style nostalgia contest
Alpha Access GiveawayLaunch-cycle community incentive
Behind the output
Community systems built to keep participation moving.
The work was not only a stream of posts. Lightweight systems helped make participation repeatable instead of dependent on one-off events.
Reward loops
Sproutz connected activity, games, events and recurring participation with rewards and access.
Progression & access
Levels, gated channels and role progression gave active members visible ways to move deeper into the community.
Recurring activation
Contests, quests and limited-time challenges created new reasons to participate throughout the month.
Results
Real milestones, reached during the engagement.
These are project milestones from the period I worked with Zeedz, not claims that any one activity created the result by itself.
55K+app downloads
600K+website visits
#1free game in Germany
Client feedback
The work earned trust quickly, then kept earning it.
Selected feedback from Sven at Zeedz, edited only for length and presented from the original messages shared during the engagement.
“Ideas, execution, and style of communication is just brilliant.”
SvenZeedz“This is AMAZING work. So well thought through, I love it.”
SvenZeedz“Absolutely brilliant. PEOPLE WILL LOVE IT.”
SvenZeedzOriginal feedback screenshots are retained as project proof and can be provided on request.
Role & project context
Marketing & Community, embedded with the team.
The role sat across marketing, content, community and lightweight systems rather than treating each as a separate silo.
External references
See the project in the wild.
What this project demonstrates